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SEO & AI SEARCH

Being findable is a structural problem

Not a keyword problem. The businesses that get found have sites machines can read — and increasingly, the machine doing the reading is ChatGPT rather than Google.

Book a free SEO Audit

WHAT MOVING UP LOOKS LIKE

Position matters more than you'd think

Roughly what happens as a page climbs. The gap between page two and page one is the whole game.

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Page five Invisible. You're indexed, and that's the extent of it.
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Page two Impressions, no clicks. People are seeing you and scrolling past.
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Bottom of page one Clicks start. Now your title and description are doing real work.
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Top three Where most of the clicks live — and where AI assistants tend to pull from.

The work overlaps almost entirely. Same job, wider payoff.

Pages that are clear, specific and properly marked up perform better in both places. This isn't two services.

HOW THE WORK RUNS

Three stages, and I'll tell you which one you're in

01

Foundations

  • Titles and meta descriptionsThe two things that decide whether anyone clicks once you do rank.
  • Structure and internal linksSo pages support each other instead of competing.
  • Indexing and speedThe technical basics that decide whether you're eligible at all.
02

Visibility

  • Google Business ProfileFor most small businesses this is where the enquiries actually start.
  • Location and service pagesSo you rank for the places you genuinely work.
  • Structured dataTelling Google and AI assistants what you do and what you charge.
03

Momentum

  • Content that answers real questionsWritten around what people search for, not keyword density.
  • Monthly measurementReal Search Console data, explained in plain English.
  • Honest pruningSometimes fewer pages beats more. Competing pages split your authority.
Still true

Google

Ten blue links, and people scanning for the one that looks most like an answer. Titles, descriptions, structure and local signals decide whether you're in that scan at all.

Increasingly

An assistant

One question, three recommendations, no list to scroll. If your site isn't structured so a machine can read it, you're not in that shortlist — and you never see the impressions you lost.

SEO Foundations

$299

per month ex GST

  • 1 blog post per month
  • 2 Google Business Profile posts per month
  • Written executive overview each month
  • Up to 1 hour of flexible on-page, technical or off-page SEO work
  • Basic reporting dashboard included
  • Advanced dashboard as a one-off $299 add-on
Start with a free audit

SEO Growth

$499

per month ex GST

  • 2 blog posts per month, plus 4 repurposed social posts if required
  • 4 Google Business Profile posts per month
  • Written executive overview each month
  • Up to 2 hours of flexible on-page, technical, off-page or AI search work
  • Quarterly audit included
  • Advanced dashboard included, no setup cost
Start with a free audit 
“Dana is open, honest, helpful & inspiring! I’m looking forward to knowing more about my website & improving it and writing blogs again.”

Nadine McCristal-Cavenagh, Nadine the Cake Queen

A few things you might be wondering

If you're considering SEO support, these are the questions I'm asked most.

  • Local terms can shift in a few weeks. Competitive national terms take months. Anyone promising quicker than that is either very lucky or not being straight with you.

  • No, and I'd be suspicious of anyone who does. Nobody can guarantee #1 rankings — not even Google. What you'll get from me is a straight answer every month on what's working and what isn't.

  • People increasingly ask ChatGPT, Gemini or Perplexity for recommendations instead of searching Google. Those assistants pull from pages that are clearly structured, specific and useful, plus structured data that tells a machine exactly what your business is, where it operates and what it charges.

  • SEO foundations are — page titles, meta descriptions, heading structure, schema markup and a sitemap that makes sense. Ongoing SEO work is separate, because it's continuous rather than a one-off.

  • Not always. If your site's foundations are weak, fixing those matters more. In a low-competition local market, a strong Google Business Profile and a well-structured site may be enough. I'll tell you which situation you're in before selling you a retainer.

  • Yes. They do different jobs — ads buy visibility now, SEO builds visibility that keeps working after you stop paying.

Not sure where to start?

Request a free website and SEO audit. I'll review your structure, messaging, SEO foundations and conversion points by hand, then send practical recommendations you can act on — with no obligation to work with me.

Request your free audit