Search Engine Optimisation
Practical, data-informed SEO designed to help the right people find your business, understand what you offer, and take action.
Practical SEO that supports your website
SEO isn’t just about keywords or chasing Google updates. It’s about helping the right people find your business, understand what you offer, and feel confident taking the next step.
I provide practical SEO and advisory support for Australian small businesses, focused on how your website, content, and wider digital presence work together.
Whether you're starting from scratch or improving what’s already in place, the focus is on clarity, usability, and sustainable visibility — not quick fixes or unnecessary complexity.
This is about building momentum over time, backed by real data and informed decisions.
How SEO works here
SEO is treated as an extension of your website — not a separate or isolated activity.
Understanding how your website and content are understood in context
Strengthening visibility, trust, and consistency across local search and key platforms
Aligning content and pages with real search intent across the customer journey
Using real data to guide decisions and refine strategy over time
SEO works best when it’s integrated, considered, and allowed to build over time.
What SEO includes
SEO foundations & audits
Hands-on improvements to your website content, structure, and key pages to better align with how people actually search. This builds directly on audit findings or existing priorities.
Work may include content refinement, metadata updates, internal linking, page structure improvements, and resolving SEO issues that impact visibility and usability.
The focus is on making your website clearer, more relevant, and easier to navigate — supporting both search performance and user experience over time.
Best suited for: Improving performance without committing to a full rebuild
Indicative pricing (ex GST):
From $180 per hour or fixed project pricing
Website SEO Improvements
A structured review of how your website is set up to be found, understood, and trusted by search engines and users. This is typically the starting point for most businesses.
The audit covers site structure, content clarity, on-page SEO, technical basics, metadata, and overall visibility — with a clear breakdown of what’s working, what’s not, and what to prioritise next.
You’ll leave with practical, prioritised recommendations and a clear plan, whether you implement changes yourself or continue with support.
Best suited for: Understanding what’s working, what needs fixing, and where to focus first
Indicative pricing (ex GST):
From $540 - Pricing is indicative and depends on scope, website size, and complexity. Clear pricing is provided before any work begins.
Local SEO & Google Business Profile support
Focused support to improve how your business appears in local search results, where visibility and trust are critical. This is particularly important for service-based and location-based businesses.
This includes optimising your Google Business Profile, aligning your website with local search intent, and strengthening key local signals across your digital presence.
Work is typically delivered in focused sessions or short-term improvements, depending on your needs and priorities.
Best suited for: Businesses relying on local visibility and enquiries
Indicative pricing (ex GST):
From $180 per hour
SEO strategy & guidance
Strategic SEO guidance to help you make informed, confident decisions about where to focus your time, effort, and investment. This supports both short-term actions and long-term growth.
This may include search intent analysis, content planning, prioritisation of SEO actions, and advice on what will have the most meaningful impact — and what isn’t worth pursuing.
This is structured, practical advisory designed to support better decision-making, not ongoing retainers or generic strategy.
Best suited for: Ongoing direction, planning, and decision-making
Indicative pricing (ex GST):
From $180 per hour or structured sessions
Ongoing SEO Support
Most businesses move into ongoing support after initial improvements, once a clear direction is in place to improve visibility over time — without being locked into long-term contracts or retainers.
This is designed to build on earlier work, whether that’s an audit, website improvements, or strategy sessions, and provides flexible support as your business evolves.
Work may include refining content, improving page performance, strengthening internal linking, updating metadata, reviewing search data, and making ongoing adjustments based on what’s working.
Support is tailored to your priorities, so you can access help when you need it — whether that’s occasional updates or more consistent input over time.
“Dana is open, honest, helpful & inspiring! I’m looking forward to knowing more about my website & improving it and writing blogs again.”Nadine McCristal-Cavenagh, Nadine the Cake Queen
A few things you might be wondering…
If you’re considering working with The Partner Consulting, these are some of the questions I am most often asked.
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All website builds include strong SEO foundations, such as structure, metadata setup, and on-page best practices. Ongoing SEO is a separate service for businesses who want continued improvement over time.
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SEO is a gradual process. Some improvements may be seen within a few months, while others build over a longer period. Timelines vary depending on competition, industry, and starting point.
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No. Ethical SEO doesn’t come with guarantees. What it does offer is a considered, transparent approach focused on sustainable improvement.
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Not always. Some businesses benefit from foundational work only, while others prefer ongoing support. We’ll talk through what makes sense for your situation.
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Yes. SEO focuses on organic visibility and does not require paid advertising. It can work alongside ads, but it stands on its own.
Let’s start with a conversation
If you’re feeling unsure about where to start with your digital needs, a no obligation chat is often the most helpful first step.
We’ll talk through your business, your current website (if you have one), and what you’re hoping to improve. From there, you’ll get clear, honest guidance on what’s worth addressing next — whether that’s a rebuild, an audit, ongoing support, or something more targeted.
LET’S GET STARTED
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