Built like a building, not a mood board
Structure first, then messaging, then how it looks. That order is why the finished site makes sense instead of just photographing well.
Most small business websites aren't broken. They just quietly underperform.
Visitors can't tell what you do in the first few seconds. Services sit three clicks deep. There's no obvious next step, so people read and leave.
NO TIERS, NO UPSELLS
What you get, every single time
No essentials held back for a higher package. Every website I build gets the lot.
Before we build
- Discovery and scopingHow your business operates, and who the site has to convince.
- Sitemap and structureSo your services are findable and your pages don't compete in search.
- Copy and messagingClear to a customer, readable by search engines and AI assistants.
While we build
- Custom designOn your brand, not a template with your logo dropped in.
- Mobile optimisationDesigned and tested on phones, where most of your traffic is.
- SEO-ready foundationsPage titles, meta descriptions, heading structure, alt text and schema.
Going live
- Analytics and trackingSee enquiries arriving instead of guessing.
- Redirect mappingOld URLs point at the right new pages, so your rankings survive.
- Handover and trainingRun it yourself, with questions always welcome afterwards.
THE ORDER OF WORK
Three stages, always this way round
1. Discovery & structure
We work through your business, your customers, and what the site has to achieve. Then the sitemap. You get a fixed scope and quote out of this — no open-ended hourly work.
2. Messaging, then design
Words before decoration. What each page has to say, in what order, before anything gets styled. This is the stage most builds skip and most builds regret.
3. Build, launch, hand over
Built, tested on real devices, redirects mapped from your old URLs, tracking connected. Then a training session, so it's genuinely yours to run.
$3,500
–$6,500
A guide now, a fixed price once it's scoped
Most website builds land somewhere in this range, depending on page count, functionality and how much content already exists. Treat it as a guide rather than a quote — some projects come in under it, and a big one can sit above.
Once we've talked through what you need, you'll get a fixed number up front. No meter running, and anything outside the agreed scope is quoted before it happens.
Builds usually run four to eight weeks. Content is almost always the hold-up — if your copy and photos are ready to go, we'll fly.
Get a fixed quoteYou won't be left with a login and good luck
Plenty of businesses have been handed a website and then never heard from the person who built it again. A phone number they can't change. A page they can't add.
You'll finish with a handover session, training, and questions always welcome — I'm not about to invoice you for a two-minute reply.
More on ongoing supportHowever much you need, and no more
Whether you're starting from scratch, rebuilding something that's stopped working, moving off another platform, or just want one stubborn page sorted — the scope flexes around it.
There's no package to squeeze into. We work out what the job is, and that's what I quote.
Talk through what you need“Dana really got the "look", feel and words that we were after with the vision we had for our website. Dana is amazing, patient and easy to talk to.”Jodi Miles, Petal n’ Vine
A few things you might be wondering
If you're considering a website project, these are the questions I'm asked most.
-
Most small business builds land between $3,500 and $6,500 ex GST, depending on page count, functionality and how much content already exists. You get a fixed quote before anything starts.
-
Four to eight weeks from first chat to launch. Content is almost always the hold-up — if your copy and photos are ready to go, we'll fly.
-
Shopify if selling online is the heart of the business. Squarespace for nearly everything else, including small product ranges. I'll tell you which one suits you, not which one is easier for me to build.
-
I can. Copy and structure are included in most builds, written from a discovery session with you. If you'd rather write it yourself, that's fine too and it reduces scope.
-
Yes, and not as an afterthought. Most of your visitors will be on a phone, so that's where I start.
Not sure where to start?
Request a free website and SEO audit. I'll review your structure, messaging, SEO foundations and conversion points by hand, then send practical recommendations you can act on — with no obligation to work with me.
Request your free audit