WHAT I DO
Where websites, SEO and systems come together
I support Australian small businesses with websites, SEO, digital clarity and post-launch improvements — without jargon, pressure or one-size-fits-all packages.
Some clients come to me with a clear brief. Others know something isn’t working but aren’t sure where to start. My role is to help you understand what’s going on, make informed decisions, and improve your digital foundations in a way that actually suits your business.
You don’t need to choose the “right” service upfront. We’ll work that out together.
How we can work together
Every business is at a different stage. Whether you’re starting fresh, refining what you already have, or looking for clarity on what to fix next, these services are designed to support you in a practical, considered way.
Websites
I design, rebuild and refine Squarespace websites for small businesses who want clarity, usability and confidence in their online presence. This includes new builds, revamps of existing Squarespace sites, and structured improvements where the foundations need fixing — not just a visual refresh.
My focus is on structure, navigation, mobile usability, SEO-ready foundations and content that reflects how your business really operates, not how a template says it should.
Best suited for:
Businesses starting fresh, rebranding, or feeling held back by a website that no longer supports their goals.
SEO & Organic Visibility
SEO isn’t just about keywords or ticking boxes — it’s about making sure the right people can find you, understand what you offer, and trust your business.
I provide practical SEO and organic visibility support that looks at your website structure, content, search intent and supporting platforms like Google Business Profile. The goal is long-term clarity and relevance, not short-term tricks.
Best suited for:
Businesses who want to improve visibility and enquiries without chasing algorithms or committing to ongoing retainers.
Digital Reviews & Advisory
When things feel messy, unclear or overwhelming, a digital review can be the most valuable first step.
This service provides an independent, practical review of your website, SEO, systems and overall digital setup. I’ll help you understand what’s working, what’s not, and where your time and budget are best spent — before you invest further.
Best suited for:
Businesses who want clarity and direction before committing to changes, rebuilds or marketing spend.
Need more help? I got you
After your website or initial work is live, I offer flexible, ad hoc support to help you keep improving over time.
This might include content updates, usability tweaks, SEO clean-ups, performance improvements, system refinements or small projects as your business evolves. There’s no pressure to lock into ongoing contracts — support is there when you need it.
My goal is to support your business with long-term confidence and steady improvement, backed by a collaborative partner who understands your business.
“I really love working with Dana and how thorough her approach is. There's nothing to hard for her. She's professional and well able to advise us the best way forward.”Robin Schep, Counselling Solutions NSW
Let’s start with a conversation
If you’re feeling unsure about where to start with your digital needs, a no obligation chat is often the most helpful first step.
We’ll talk through your business, your current website (if you have one), and what you’re hoping to improve. From there, you’ll get clear, honest guidance on what’s worth addressing next — whether that’s a rebuild, an audit, ongoing support, or something more targeted.
LET’S GET STARTED!
