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ACCOMODATION · WIX MIGRATION · ONLINE BOOKING · OCTOBER 2026

From “booking request” to booked.

Belle Glamping & Events delivers, pitches and styles bell tents for getaways, weddings and events. The tents were already gorgeous. We moved the website from Wix to Squarespace and built a booking system underneath it, so guests can choose a suite, pick their dates and pay, all in one go.

ClientBelle Glamping & Events
IndustryMobile glamping — getaways, weddings & events
LocationCentral Coast, Newcastle & Hunter Valley NSW
PlatformSquarespace + Checkfront — moved from Wix
ServicesMigration, redesign, booking system, SEO, socials
LiveOctober 2026 · ongoing SEO plan
Where Michelle started

A pretty site that could only take requests

The old Wix site looked the part: a moody hero shot, real Google reviews up top, and a card for every kind of occasion.

But all seven of its buttons led to a booking request. Glenworth Valley stays could be booked online, if guests managed to find the link, and the process took more steps than it needed to. Everywhere else, a stay started with a back-and-forth before anything was confirmed. Lovely to look at. Slow to book.

What made it interesting

A business that moves, with rules to match

Belle isn’t one venue. The tents travel to Glenworth Valley, holiday parks, backyards and wedding venues, and every booking comes with its own conditions.

How far the team has to drive. Which bed set-up goes in the tent. A refundable bond. A signed waiver. Enough notice to pack and deliver. A booking system had to know all of it, without making guests feel like they were filling in paperwork.

THE CHANGE THAT MATTERED MOST

Booking a tent, before and after

Not every booking looks the same, so the site doesn’t pretend it does. Each type of guest gets a path that suits how they actually book.

Before

  1. Hunt for the Glenworth Valley booking link
  2. Or send a booking request for anywhere else
  3. Wait to hear back
  4. Sort out dates, tent and price by email

Online booking existed for one location, if you could find it. Everything else was a conversation.

Now

  1. Choose a suite and bed set-up
  2. Pick your dates
  3. Choose your delivery zone
  4. Book and pay, bond included

One clear path for every suite and location, with Book Online always one tap away. Live availability, paid on the spot.

THE STRUCTURE

One business, three ways to book

Not every booking looks the same, so the site doesn’t pretend it does. Each type of guest gets a path that suits how they actually book.

Getaways

Book online, straight away

Suites, dates, delivery and payment in one checkout, with each suite linking directly to its own booking form.

Weddings & groups

A private page for every event

Each wedding or group stay gets its own page, with that event’s suites, pricing and inclusions, and an RSVP for guests.

Occasions

A page for every reason to glamp

Glenworth Valley, weddings, hens weekends, school camps and more, each built to be found by the people searching for it.

WHAT I BUILT

Everything a mobile glamping business needs, in one place

  • Wix to Squarespace — content moved across, tidied up and restructured, with the old links pointing to their new homes.

  • Checkfront online booking — embedded right on the site, with live availability and payment at checkout.

  • A product for every bed set-up — so guests book exactly the suite they want and nobody has to guess.

  • Delivery zones built into checkout — free at Glenworth Valley and close to home, with further zones priced or quoted.

  • The refundable bond, added automatically — $250 on every suite booking, so there’s nothing to chase.

  • Gift vouchers — sold and redeemed in the same system as the bookings.

  • Private event pages — for weddings and group stays, each with its own pricing and RSVP.

  • Pages built for search — Glenworth Valley and every occasion, with the areas Belle services named throughout.

  • Existing bookings moved across before launch — synced to Michelle’s calendar and her phone from day one.

THE DETAIL TO POINT OUT

The rules live in the system, not the inbox

Every mobile business has a handful of rules it ends up repeating to every customer. Before, each of these was a conversation.

Now the booking system applies them the same way every time, whether someone books at 2pm on a Tuesday or midnight on a Sunday.

Guests get clear answers up front. Michelle gets her evenings back.

Free
Delivery at Glenworth Valley and within the local zone
$250
Refundable bond, added to every suite booking
48 hours
Minimum notice, so there’s always time to pack and deliver
Signed
Waiver completed with the booking, every time

Beautiful was already sorted. Now it’s built to book.

The look stayed soft, blush and dreamy, because that’s what sells a night in a bell tent. Everything underneath it was rebuilt so a guest can go from browsing to booked without a single email.

THE DESIGN

Before and after

WHERE’S THE STATS

Results? Ask me again in the new year.

The new site went live in October 2026, so it’s weeks old, not months. Too early for traffic graphs that mean anything.

What I can say is that bookings now arrive paid, with the bond and waiver already sorted. And Belle is on an ongoing SEO plan, so the site keeps building on the foundations we laid together.

I’ll update this page once there’s a full season of data behind it, and summer is a pretty good season to measure a glamping business by.

SERVICES USED

What this involved

A note on this site. Michelle can edit her own website, and that’s rather the point. Some copy, imagery and layout may have changed since I finished the work. What’s described here is what I built and why.

Does every booking still start with an email?

If your website looks lovely but people still have to ask before they can book, that’s very fixable. Tell me how bookings work for you now, and I’ll show you what a smoother version could look like.

Request your free audit
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