WEBSITES FOR TRADES & HOME SERVICES
Nobody browses a tradie website for fun
They're standing in a half-finished kitchen, on a phone, comparing you against two others. The site that shows the work, says where you go and makes calling easy wins the job.
Word of mouth still ends with someone googling your name.
If nothing decent comes up, you've lost a job you'd already won. That's the part most trades don't see happening.
WHAT A TRADIE SITE NEEDS
Three jobs, and most sites only do one
Show the work
- Project pages, not a galleryEach job written up with location, scope and photos — so it ranks as well as it looks.
- Before and afterThe single most convincing thing you own, and usually the least used.
- Reviews on the sitePulled through from Google, where you've already earned them.
Get found locally
- Service area pagesThe suburbs and towns you cover, each with its own page where the volume justifies it.
- Google Business ProfileCategories, service area, photos and review replies. This drives most trade enquiries.
- Trade-specific search termsWhat people type, not what the industry calls it.
Make it easy to call
- Click-to-call on every screenMost trade enquiries are still phone calls, not forms.
- Short quote formsName, phone, job type. Ask the rest when you call back.
- Fast on a phoneUsually on site, usually on mobile data, usually in a hurry.
A gallery with no words in it
Photo galleries are invisible to search engines. Your best work sits there helping nobody find you, because there's no text for Google or an AI assistant to read.
Turn each job into a page
Location, what the job involved, what it cost roughly, and the photos. Ten of those and you're ranking for ten suburb-plus-service searches you weren't in before.
$3,500
–$6,500
You'll know the number before anything happens
Most trade websites land in this range depending on how many services and service areas you need. No meter running, and anything outside the agreed scope gets quoted before it starts.
Local SEO to rank for your suburbs runs from $299 a month, month to month, no lock-in.
Get a fixed quoteA few things you might be wondering
The questions trades ask most.
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Word of mouth still ends with someone googling your name. If nothing decent comes up, you've lost a job you'd already won.
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Yes — that's local SEO, and for trades it's usually where the enquiries come from. It's covered in the $299 and $499 monthly packages, or as one-off work.
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Very, but only with words around them. A photo on its own is invisible to search. Turned into project pages with location and detail, they become some of your best-ranking content.
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Most builds land between $3,500 and $6,500 ex GST as a guide, quoted fixed before work starts.
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That's most of my clients. You'll get training and plain-English explanations, and a site you can update without holding your breath.
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