WEBSITES FOR ALLIED HEALTH & PRIVATE PRACTISE
Often the first thing someone anxious sees
People looking for an OT, counsellor, psychologist or physio are usually nervous, sometimes in crisis, and almost always comparing three or four practitioners at once. Calm and clear wins that comparison more often than pretty does.
The reason people don't enquire is usually funding
Not price, and not availability. They can't work out whether they can afford you, so they close the tab and try someone whose page explains it.
Funding is a mystery
- NDIS, Medicare care plans, private health and self-funded, all in one dense paragraph — or nowhere at all.
- No fees and no range, which reads as expensive whether or not you are.
- Nothing about what a first session costs, or what happens in it.
You're invisible on your own site
- No practitioner profile, when trust is the entire thing someone is shopping for.
- Services listed as modalities rather than as what they help with.
- Nothing that sounds like a person they'd be comfortable ringing.
Starting takes too much effort
- Booking needs a phone call in business hours, from someone who'd rather not make one.
- Waitlist status isn't mentioned, so people enquire and are disappointed — or don't enquire at all.
- The form asks for more than a first contact needs.
A calm, clear page beats a beautiful one every single time here.
Someone deciding whether to ask for help is not in the mood to decode your website. Clarity is the kindest thing you can offer them.
WHAT A PRACTICE SITE NEEDS
Three things, in the order people worry about them
Can I afford this?
- A funding page that explains funding properlyNDIS, Medicare, private health and self-funded, in plain language.
- Fees stated, or a rangeSilence on price reads as expensive, whether or not you are.
- What a first session costs and involvesThe single most common unasked question.
Can I trust them?
- Practitioner profilesWho you are, what you specialise in, why someone would trust you with something hard.
- Clear service descriptionsWhat each service involves and who it suits — not a list of modalities.
- Calm, accessible designReadable, uncluttered, reassuring rather than clinical.
How do I start?
- Booking that works on a phoneFew fields, obvious button, no login required.
- Waitlist status, said plainlyHonesty here costs you nothing and saves everyone time.
- A referrer pathSomewhere for GPs, coordinators and other practitioners to send people.
THE PAGE MOST SITES GET WRONG
Your funding page matters more than your homepage
Someone unsure whether they can afford you doesn't email to ask. They close the tab and try the next name on the list — and you never find out you lost them.
A clear funding page is the single highest-leverage thing on an allied health website, and it's routinely the thinnest page on the site, if it exists at all.
One page, three funding paths
NDIS, Medicare care plans and private/self-funded, each explained in plain language with what it costs the client. No jargon, no “contact us to discuss” as the only answer.
Where you go matters as much as what you do
If you travel to clients, your website needs to say exactly where — by suburb and region, on their own pages. It's the difference between ranking for “OT near me” and not appearing at all.
The bit that usually leaks
Booking system selection, setup, integration with your calendar and confirmations, and training your team — so enquiries stop living in an inbox and nobody gets double-booked.
$3,500
–$6,500
Scoped around practitioners and services
Most practice websites land in this range depending on how many practitioners, services and locations need their own pages. You get a fixed number before anything starts.
If you're a solo practitioner with a small site, it's usually at the lower end — and sometimes a focused block of work beats a full rebuild.
Get a fixed quoteA few things you might be wondering
The questions practices ask most.
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Yes — occupational therapy, counselling and related practices, including mobile services covering multiple regions. Several of the testimonials on this site are from counsellors.
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Yes. Explaining funding clearly is usually the highest-impact page on an allied health site, and it's routinely the weakest one.
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Yes — booking system selection, setup, integration and staff training are all things I do regularly.
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My honest view is yes, or at least a range. Silence on price reads as expensive whether or not you are, and it filters out people who were never going to book anyway.
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Often more so. A clear site lets you say who you can help now, who you can't, and where else to go — which is better for everyone than an inbox full of enquiries you can't take.
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